ECM or best of breed WCM Different technologies for different needs. SDL Tridion is a best of breed vendor that provides persuasive web content management solutions that enables effective communication and interaction with multiple target audiences.
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Managing global websites Localisation, a never ending story. This whitepaper provides examples about how organisations can use blueprinting technology to achieve a smooth global web operation and explains how organisations combine content management technology with translation technologies for even greater efficiency.
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Multichannel Orchestrate messages, channels and countries. This document is intended for marketing professionals who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences.
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ROI for the online channel The business drivers for your investments in WCM technology. This document provides you with the knowledge you need to make the connections between the SDL Tridion web content management solution and its effects on your business.
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SDL Tridion R5 technical white paper This white paper describes how R5 architecture and technological choices help organisations achieve their business goals. This document is for system architects and IT managers who need to assess the impact of incorporating R5 into their environments.
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Web 2.0 This paper examines the ways in which organisations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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