Incorrect, incomplete or ‘dirty’ address data incurs unnecessary costs on the business in terms of wasted time as well as money. Failed, delayed or misplaced deliveries, due to a bad address incur significant costs, as well as the time spent trying to retrieve the correct one! More importantly, failed deliveries means a broken promise and possible damage to your brand image. All that money you spent on brand building over the years could be wasted if you fail to deliver on your promise. In this paper, the author argues that accurate data capture and maintenance is the key to preventing data decay.
Incorrect, incomplete or ‘dirty’ address data incurs unnecessary costs on the business in terms of wasted time as well as money. Failed, delayed or misplaced deliveries, due to a bad address incur significant costs, as well as the time spent trying to retrieve the correct one! More importantly, failed deliveries means a broken promise and possible damage to your brand image. All that money you spent on brand building over the years could be wasted if you fail to deliver on your promise. In this paper, the author argues that accurate data capture and maintenance is the key to preventing data decay.
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