Open Text unveils new version of web content management system

Ergonomic design to help business users create websites, microsites and landing pages

Open Text has unveiled a new version of web content management system, which comes with a new ergonomic design that allows business users to create websites, microsites and landing pages on-demand, while staying within branding and technical guidelines.

The Vignette Content Management 8 provides a way to create and manage web experiences by streamlining the management of web layouts and structures. This includes page management, site and navigation management, content production, taxonomy and task management.

According to Open Text, the new version of Vignette Content Management includes features such as marketing promotions, which allows marketers to use their website and content designs to improve the effectiveness of campaigns, promotions, and events. It helps to assign search engine compatible vanity URLs to specific pages; leverage site templating capabilities to generate microsites for promotions or events; and establish seasonal or event-specific designs when and where applicable.

The Content presentation feature allows users to create new sites, apply graphical themes, page and region layouts to pages, browse content in contextual, multidimensional workspaces by site, content type, folder, category or explorer views, the company said.

In addition, it also features adaptable content authoring that enables users to edit pages and content with a zero pop-up experience and non-intrusive toolbar, and enhance productivity with contextual views that present information users need.

James Latham, chief marketing officer of Open Text, said: “Successful enterprises embrace the web as a critical component of revenue generation, and to provide an interactive and immersive experience that connects with customers.

“Vignette Content Management 8 brings together the enterprise-class capabilities customers need to gain the full value of the Web. The solution offers leading capabilities that deliver engaging, personalized content populated by video, rich media and social interaction. Its flexibility and ease of use helps marketers be more effective, allowing them to focus on the message - not the tools.”

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