Infosys BrandEdge will help marketers create, manage, and reuse digital properties
Consulting, outsourcing & technology firm Infosys and communications services group jointly has unveiled Infosys BrandEdge, in partnership with Fabric, a WPP company.
Infosys BrandEdge is a cloud-based application that simplifies digital marketing by bringing together integrated marketing and technology expertise on a single unified platform as well as transforms digital marketing activities.
Infosys BrandEdge will help marketers create, manage, and reuse digital properties reducing time-to-market by up to 40% and costs by up to 30%, by collabrating internal and external stakeholders on a single platform.
It integrates, owned and earned digital asset data, with CRM data and other third-party data sources to allow organisations to set measurement, privacy and security standards and control this data as well as providing advanced intelligence to analyse consumer behavior across multiple digital channels.
The new joint application will helps marketers maintain homogeneity in communication across digital channels and it provides a common gateway to a catalogue of pre-integrated marketing tools to connect with consumers across a range of digital channels.
It is available in a subscription-based, pay-per-use model, enabling marketers to convert their capital expenditure into variable operational expenditure while embracing the latest advances in technology and marketing.